Samsung released yet another product on Sunday, the Galaxy S6, to compete with Apple’s market share.
Samsung shares rose 4.68% on the eve of Mobile World Congress in Barcelona on Sunday, as the tech giant used the conference as a springboard to launch its latest and some say, greatest, smartphone to date.
In answer to Apple’s iPhone 6, Samsung released the redesigned Galaxy S6 and the Galaxy Edge. The new phones are made from premium materials of metal and glass with the world’s first curved display on both sides, two cameras placed front and back, wireless charging, and KNOX security that according to Samsung offers, ‘defense-grade features for real-time protection from potential malicious attacks.’
Additionally, and again in response to Apple’s Pay system, Samsung has issued its own version of a digital wallet on the Galaxy S6. The company reports, ‘Samsung Pay, a new, easy-to-use mobile payment service that will be compatible with more locations than any competing offering in a single application, will launch on Galaxy S6 and Galaxy S6 edge in the United States during the second half of this year.’
The mobile giants’ war was also taken to the gaming community with Samsung launching its second mobile virtual reality headset, surpassing the original that only works with the Samsung Note 4. The new, lighter and more comfortable version of the headset allows the new Galaxy S6 to be mounted easily and allow the user to benefit from extra processing power and improved pixel density.
With the launch of all three products, phone, pay and headgear, alongside last year’s launch of Gear 2 and Gear Neo smart watches, Samsung is taking the battle to Apple as it hopes to maintain its place in the market just behind Apple as the world’s second most successful mobile tech company.
The markets have favoured Samsung on the news with shares rising from Friday’s close of 617.75 to Monday morning trading at 645.50. At the same time, Apple are reversing from an upward curve from last week highs on 24 February of 133.55 to Monday’s pre-market trading down to 128.46.
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