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Nov 20 2014, 8.15am GMT


[YAHOO] - Yahoo shares are on a steady and sure upward trend from a round of acquisitions, collaborations and investments.

The latest collaboration for Yahoo is with Mozilla’s Firefox, the popular independent internet browser. Announced yesterday, Firefox will be ditching Google as their default search engine and taking on Yahoo in a 5 year deal. At the same time, Yahoo revealed plans to redesign their search engine, with the new platform to be launched this year. Yahoo chief executive Marissa Mayer said that the new design will be, “a clean, modern, and immersive search experience that will launch first to Firefox’s U.S. users in December and then to all Yahoo users in early 2015.”

Mozilla is also in the process of developing its own operating system for smart devices to compete with Google Android.

Marissa Mayer is at present concentrating Yahoo’s efforts for increased revenue in the area of search. Mayer said, “We believe deeply in search – it’s an area of investment, opportunity and growth for us.” Yahoo already has a 10 year deal with Microsoft where Microsoft provides Yahoo with search technology through Bing and Yahoo gets a share of the search revenue.

Earlier this month, Yahoo announced the acquisition of BrightRoll, a leading programmatic video advertising platform, in an effort to replace branded banner advertisements with video. Yahoo said that this “has the potential to help us transform and modernize Yahoo’s display business and return it to growth” as one of the four Yahoo strategic pillars: search, communications, digital magazines and video. 

Yahoo’s last earnings report projected $1.2 billion in gross revenues this year on mobile. And on Social, through Tumblr, they expect a $100m business for Yahoo in 2015. Mayer said at the time, “We have made good investments that are just beginning to pay dividends in these growth areas.”

Since mid-October Yahoo shares have gained 15.34, up from lows of 36.98 to as high as 52.32.

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