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Will Apple Hit Record iPhone Sales This Year?

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Will Apple Hit Record iPhone Sales This Year?

July 9 2015, 07.23am GMT


Apple is asking its hardware suppliers to ramp up production in order to manufacture a total of between 85 and 90 million new iPhone models with 4.7 inch and 5.5 inch displays by the 31st of December, the Wall Street Journal has reported.

Apple Inc. (AAPL, -2.48%) is planning this larger initial production run of its next generation iPhones in the belief that even modest changes to the hardware will result in the creation of a news sales impetus.

The initial production for the current iPhone 6 models was 70 to 80 million in comparison to the currently requested higher production volumes.

The iPhone 6 and 6 Plus models announced last September have been around for about 6 months and the expectation is that the next  generation iPhone 6 models will be announced in August or September of this year. The screen sizes of the new phones will be the same as those on the existing models.

A Financial Post article quoting “people familiar with the matter”, predicts that the phones are expected to feature the Force Touch technology used in the Apple Watch. This technology can distinguish a light tap from a deep press on the screen.

Use of this technology would probably be one of the features intended to encourage iPhone owners to move to the new models, resulting in improved sales figures.

Industry sources familiar with the matter have also said that Hon Hai Precision Industry Co. (2317, -1.16%), also known as Foxconn , which has long been Apple’s primary hardware assembler, is recruiting additional workers at its main iPhone production base in Zhengzhou, north-central China. While an Apple spokeswoman refused to comment, this report lends credence to Apple’s reported requests for ramped up production levels.

A South China Morning Post report datelined today provides some further information saying that in addition to Hon Hai, Apple will also be using Pegatron, who did some production last year, while a third supplier, Taiwan based Wistron, is also being considered, in order to meet the production demands. The newspaper added that some component manufacturers started manufacturing parts for the new iPhones in large quantities earlier last month.

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