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Oct 3 2014, 2.04pm GMT


Last week Netflix signed the deal to make the new Weinstein Company movie "Crouching Tiger, Hidden Dragon", heralding the media streaming company’s move into mainstream film premieres. They also signed deals with six continental Europe countries to stream through telecom provider’s set-boxes. This week they announce a deal with American star Adam Sandler for him to star in and produce four exclusive films and for them to take the rights to screen.

After making and running two of the most successful series on the channel, House of Cards (US version) and Orange is the new Black, Netflix is entering the movie market with their chosen the actor because, as they say, “Sandler is a unique and prolific comic voice, whose films have grossed more than $3 billion globally at the box office and made him one of the world’s top movie stars. He is among the few actors in the world whose films consistently rank among the most viewed by Netflix members in the U.S. and across its global territories from Brazil to the U.K.”

Sandler’s films have actually proved to be more popular in Netflix’s foreign market, with Blended earning only $1 million more than its production cost in America, but $77 million from overseas; Jack and Jill cost $79 million, didn’t surpass $75 million on US soil, but topped $76 million abroad. Sandler certainly has appeal in the market that Netflix is pushing.

Netflix plan to spend $3 billion this year on programming to include four new Marvel series, and the ‘blow-the-budget’ drama Marco Polo.

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