The new cube-shaped HERO4 Session camera announced by GoPro is a completely waterproof unit without the need for a waterproof case as in previous models.
Priced to sell at $399 when sales open on 12 July, the new camera, at about half the size of previous GoPro models is approximately the size of an ice cube. GoPro advises that the camera is waterproof up to 33 feet.
The new offering from GoPro has been designed with a single shutter button which activates filming automatically when pressed. According to GoPro, this greatly enhances the speed that film footage can be captured. In contrast, a long press on the shutter button will trigger the time lapse photo-capture feature.
The camera is also able to shoot videos in several modes, including up to 1080 pixels at a speed of 60 frames per second. There is also a GoPro app that allows control of more advanced features.
Wall Street columnist Geoffrey A. Fowler stated in an article datelined 6 July, “With the Session, GoPro is going for its iPod Shuffle moment. In 2005, Apple upended its own booming music player business with the Shuffle, an IPod small enough to wear on a necklace. Its main selling point was what it lacked: no screen, no removable battery and no complex controls.”
The rechargeable battery used in the HERO4 Session gives enough power to shoot for about two hours before requiring recharging which is done through a USB port and takes about an hour and a half.
The tiny size of the Session means that you are able to put it almost anywhere for filming. The camera also has a second button which allows you to connect to your mobile via WiFi to preview or to download shots.
GoPro shares, which are trading in the $50.50 range, are down 20% year to date compared to the 1% increase for the broader S&P 500 index (SPX) in the same period.
A successful sales launch of the first new design from GoPro in a number of years might provide the impetus for a recovery of the share price.
MT4 Chart: GoPro