While all of our attention was on the Taylor Swift and Apple Inc. (AAPL, -0.27%) incident, Google Inc. (GOOGL, +0.82%) made sure to take center stage and launched their free music streaming service.
On Tuesday, the search engine giant announced the release of their free ad supported music streaming service which is an expansion from Google’s ad free model, Google Play Music, at $9.99.
In true Google style, this announcement comes only a week ahead of the launch of Apple Music which is Apple’s own $9.99 streaming service.
Interestingly, the announcement by Google has positioned their business model closer to Spotify. That is, Spotify is a privately held company which also offers a ‘free’ model as well as an ad-free premium service on subscription.
Google also went on to announce that their music streaming service includes curated radio stations, crafted song-by-song by human music experts. This model is different to the algorithm model which other services use in order to craft playlists. Interestingly, Apple also stated that they would use people in order to craft their playlists.
It is important to note that the radio stations that will be offered by Google are not new. That is, Google brought them last year to Play Music's paying subscribers after the company acquired Songza, the contextual music streaming service.
Also, unlike with Spotify or the paid version of Google Play Music, songs will not be able to be played on demand on the free, ad-supported Google service and users will also only be able to skip a limited number of songs though Google has not yet specified how many skips per hour users will be allowed.
The free version of Google Play Music will be available on the web on Tuesday and on iOS and Android devices, later this week.
As a result of the latest announcement, the shares of Google traded at $560.28, up 0.1%.
On the other side of the coin is Apple who is offering a free trial for 3 months to iOS users from the 30th of June. In recent trade, the shares of Apple traded at $127.14, down 0.4 percent.
MT4 Chart: Apple