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FACEBOOK FALLS BUT CAN NEW MESSENGER APPS SAVE THE DAY?

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FACEBOOK FALLS BUT CAN NEW MESSENGER APPS SAVE THE DAY?

March 26 2015, 9.06am GMT

STOCK.com

Facebook fell 2.8% after reaching record highs on Tuesday of $85.97.

Image courtesy of Facebook

Corresponding with the general trend of U.S stocks that saw indices collapse on Wednesday, Facebook took a tumble of 2.8%. However, Wednesday was also a day of surprises from Facebook, which may be enough to reverse the losses on intraday trading for Thursday.

At the 2015 Facebook annual developer conference, called F8, over 2,500 developers met in San Francisco to hear about initiatives and plans for a new breed of apps. Facebook boast ‘hundreds of thousands of developers working with Facebook around the world – with more than 70% outside the United States,’ a resource that allows the web-based communication giant to glean some of the best ideas in the industry.

Last week, Facebook launched a new feature on Messenger that allows Friends in the U.S to send money to each other, subsequently shares rose 1.66%. Since then investors remained bullish only until the markets turned on Wednesday this week.

The F8 conference announcements may turn the current bearish position on Facebook around. Mark Zuckerberg gave the morning keynote and highlighted three themes of F8 for 2015: Putting people first, giving people more options to connect through the Facebook family of apps, and previewing the future of sharing.

Facebook then announced more than 25 products and tools to help developers build, grow, and monetize mobile apps. The main developments include:

Messenger Platform — Introducing a new way for apps to integrate with Messenger so people can better express themselves with GIFs, photos, videos, audio clips and more.

Businesses on Messenger — Previewing the first steps we’re taking to reinvent the way people communicate and interact with businesses.

New Share Sheet — A simple, consistent experience for sharing from apps to Facebook.

Facebook Analytics for Apps — Facebook Analytics for Apps helps developers build better apps and experiences for people. Developers now have a single place where they can understand their audience, measure how people use their app across devices and improve their marketing campaigns.

LiveRail— Mobile app publishers can now use LiveRail’s monetization platform to manage their video and display ads business. Additionally, LiveRail is enabling publishers to use Facebook’s approach for delivering the right ad to the right audience.

Internet of Things — Developers can now easily use Parse to build a whole new category of apps for connected devices, from garage door openers to smoke detectors to wearable wristbands.

Social Plugins — Refreshed Social Plugins with updated designs and better mobile experiences that will help people engage with content off Facebook. The Embedded Video Player is an entirely new social plugin that lets publishers embed native Facebook videos in a full-bleed video player. People can now watch and interact with Facebook videos from anywhere on the web.

Spherical Video Coming to News Feed — Previewing an immersive, 360-degree video experience in News Feed that lets you choose the viewing angle to explore your surroundings.

Facebook provides connections between every mobile platform and a potential audience of 1.39 billion people.

MT4 chart: Facebook

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