Apple announced record sales figures on Apps of half a billion dollars in the first week of January.
Image: Apple Inc. store on Fifth Ave New York City
Thursday saw a continuing rebound of Apple shares taking the stock up a further 4% in one day following the rise this week from 104.59; shares hit highs of 112.10 and now stand at 111.82.
According to the release from Apple Inc, the tech giant reports, “the first week of January set a new record for billings from the App Store℠ with customers around the world spending nearly half a billion dollars on apps and in-app purchases, and New Year’s Day 2015 marked the single biggest day ever in App Store sales history.
“These milestones follow a record-breaking 2014, in which billings rose 50 percent and apps generated over $10 billion in revenue for developers. To date, App Store developers have earned a cumulative $25 billion from the sale of apps and games.”
Apple gives credit to the new iOS 8 language Swift which makes designing apps easier for developers, and to the introduction of robust frameworks HealthKit and HomeKit. In 2014, Apple launched the new iPhone 6 and the iOS 8 mobile operating system. Recent reports regarding Chinese clones of the Apple Watch, which is scheduled for release this year, do not seem to have put investors off. But it is the success of the App stores that has created this new buzz; as APPLE says, “Apple ignited the app revolution with the launch of the App Store in 2008, and since then, an entire industry has been built around app design and development. In just six years, the iOS ecosystem has helped create 627,000 jobs in the US alone. The App Store offers more than 1.4 million apps for iPhone, iPad® and iPod touch® users in 155 countries around the world, with more than 725,000 of these apps made for iPad. App Store customers can choose from an incredible range of apps in 24 categories, including games, social networking, photo & video, sports, health & fitness, travel, kids and many more.”
The strength of the dollar has also aided Apple in global sales and exports, with the EURUSD tracking 9 year lows at 1.1784 euros to the dollar. In the last quarter’s earnings report in October 2014, Apple posted quarterly revenue of $42.1 billion and quarterly net profit of $8.5 billion with international sales accounting for 60 percent of the quarter’s revenue.
MT4 chart: Apple
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